7-11 Alters Reality To Push Product

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DaMadFiddler
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7-11 Alters Reality To Push Product

Post by DaMadFiddler »

Here's a disturbing new trend: 7-11 is bringing fake elements into the real world to advertise products. For the next few months or so, several 7-11s are now...well, take a look:

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APE
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Re: 7-11 Alters Reality To Push Product

Post by APE »

There is a Kwikee Mart in town, converted from a 7-11. Not part of this promotion but definitely odd.
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Re: 7-11 Alters Reality To Push Product

Post by Roofus »

I was at 7-11 earlier today and they had six packs of Buzz Cola and I saw one dude walk out with a Squishee. I think it's neat.
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Re: 7-11 Alters Reality To Push Product

Post by Dark Schneider »

Um, I take it this is a marketing gimmick done in conjunction with the upcoming premier of the simpsons movie?

One things for sure, I don't want to look like a simpsons character... unless its Snake
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Re: 7-11 Alters Reality To Push Product

Post by Specially Cork »

There is a whole photostream here:

http://flickr.com/photos/rdr07/

It isn't just the outside, they've done everything. It's really, really well thought out IMO.
They even have a freezer geezer:

Image

Image

:lol:
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Re: 7-11 Alters Reality To Push Product

Post by melancholy »

How awesome is that‽ This is going to make 7-11 sales skyrocket.
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Re: 7-11 Alters Reality To Push Product

Post by CupNoodle »

BoneyCork wrote:Image
:rofl:

I heard there's one up in Denver so I might be making a little trip soon.
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Re: 7-11 Alters Reality To Push Product

Post by DaMadFiddler »

But wait...Going to Kwik-E-Mart on 7/11 just doesn't have the same resonance!
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Re: 7-11 Alters Reality To Push Product

Post by mrandyk »

I find it hard to believe this will benefit anyone. Will 7-11 get enough sales to pay for all the renovations? I dont see the need to advertise to this magnitude when everyone already knows who the Simpsons are and most know they are making a movie.

Im sure the movie will be terrible anyways as the Simpsons hasnt been very funny in years.
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Re: 7-11 Alters Reality To Push Product

Post by APE »

mrandyk wrote:Im sure the movie will be terrible anyways as the Simpsons hasnt been very funny in years.
Since about season 10 or so.

I find it very well done overall, but the stand up character models are just plain annoying.
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Re: 7-11 Alters Reality To Push Product

Post by melancholy »

mrandyk wrote:I find it hard to believe this will benefit anyone. Will 7-11 get enough sales to pay for all the renovations?
You're assuming 7-11 is footing the bill for all the renovations. I'd imagine Fox is taking the biggest chunk for movie promotion and 7-11 is just covering setup.
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Re: 7-11 Alters Reality To Push Product

Post by Calavera »

Nerds
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