Prophet][ wrote:
While i think Blue Monday did sell a lot, as far as 12" releases you can't say Elvis or the Beatles sold less. St Peppers would have way out sold Blue Monday. Cos they always said "release" not "single". As far as singles, yea it probably was the most sold 12" single.
They accually made a loss on the first release cos it cost them more to produce then what they sold it for. They thought there was no way a band coupld survive the death of their lead singer.
There are many misconceptions with regards to Factory Records, New Order, and Blue Monday, these have been fueled by both the band and record label for years - it all adds to the mysticism and mythical legend after all. A lot of these misconceptions stem from misquotes and 'teasers' from press interviews such as those featured in NME and other music news periodicals. The band themselves (New Order) in 1983 were apparently the first to officially declare Blue Monday as "probably the best selling 12" single", even though they (or Factory Records) have never released the sales figures to prove it. Considering that the single was such a big club hit and only available as 12", it's safe to say that in 1983 it was the best selling 12" single. Neither the band or Factory Records ever officially declared it the best selling 12" single (or 12") of all time.
The 'loss' by Factory Records can also be traced to a misquote, in one interview the actual statement was "a loss in profit". The initial pressing of the 12" was calculated for very small profit which was met, any extra profit from the sales was greatly diminished by the then elaborate 'Floppy Disc' style sleeve. Subsequent re-pressings made the 12" single and alternative sleeves cheaper to produce, which in turn increased the profit. The main reason the 'loss' has most likely become the norm is because the band didn't see any of the profit, they were big investors in a club at that time, which for years was consistently in debt.
Factory Records had no reservations with New Order, otherwise they would have dropped the band after the relatively poor sales and reviews of their debut album two years prior to the Blue Monday release. Had the members of the band continued to use the name Joy Division following the death of Ian Curtis that could have been a different story.
So now this is completely off-topic... or is it?
An independent label releases a limited run of a product with very small profit, the product becomes 'sold out', 'word of mouth' and subsequent re-presses with alternative artwork increases further sales, with the product itself becoming a collector's item.
Ring any commercial bells?.